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Archive for the ‘Marketing’ Category

Being one of the newest forms of marketing, E-marketing provides many chances to keep in touch with your existing customers and find new potential ones. It is also opens a new channel for improving income through the internet. So what is e-marketing? E-marketing can be defined as the use of world wide web technology to build close relationships with customers, suppliers and staff, improving productivity and finding new ways to add value to those you do business with.

Customers

Not only can you communicate and interact with your customers but you can send specific messages that target their issues. This more personalised method of communicating what you are offering and the benefits of doing business with you helps to increase customer retention and customer satisfaction.

Prospects

By the use of opt in lists you can target specific offers to groups of prospects.

By tightly focusing specific messages to these groups a more cost effective campaign can bring significant savings and improved return.

Suppliers

Online suppliers can be significantly cheaper than their offline rivals. It is usually simpler to deal with these suppliers and more information on products, services and process and delivery is acquirable at the touch of a button. This exemplary level of service ensures calibre customer relationships.

Staff and Partners

Many companies have third celebration income and distribution channels.

Communication between these celebrations has always been difficult but e-marketing grants them to become a key part of the business. These channels receive more information about you, your business and what you want of them. This in turn improves morale and performances of both staff and channels are significantly improved.

Many SMEs think that e-marketing is only about having a website and possibly having some form of shopping cart enabled. However while this is part of e-marketing it is certainly not the whole picture. As with all marketing it is the equilibrise of the different elements of the marketing mix that any campaign needs. So using emailed newsletters to drive visitors to the site to purchase, that site having been optimised for the right keywords is a much superior approach. None of this is costly and the results can be extremely good.

Typical e-marketing programmes are designed to do the following

Manage your e-marketing campaign
Improve marketing response rates
Capture website visitors email details for inclusion on your database
Develop plain offers to your customers
Design and write newsletters or e-zines
Build opt-in lists
Integrate email with other marketing
Monitor and report on performance including click throughs
Keep you abreast of the latest data endorsement and anti-spam legislation and trends
Drive traffic to your website.
Supply lists of contacts for your target markets.

Using the latest techniques highly practical, cost effective and relevant campaigns which could include a series of newsletters and announcements designed to get your customers doing business with you can be reached increasing your income and profitability.

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In current days, competition in the market has been very stiff thus calling for business entities to look for the ideal marketing communication strategies. Significantly, it has been realized that, the issue of modern technology and liberalization of markets has led to significant developments in the strategies business adopt to market their products. Precisely, the footwear and sportswear industry has been very competitive in the current past. With this in mind, it has become essential for other companies to emulate the strategies adopted by these companies so as to arrive at success. With regard to the current changes in the sportswear and footwear industry, it has been essential for C&J Clark International Ltd to conduct a market analysis on the marketing communication strategies for adidas and Nike. Based on the market research, the C&J Clark International Ltd will be healthy to refer the ideal strategies to incorporate in its marketing plan (Neumeier 2006).

An extensive research study and analysis of the sportswear and footwear industry has shown a changing trend in the marketing and promotional strategies adopted by various companies. In this case, the essence of branding has been identified as one of the highly adopted marketing and promotional strategies of the companies in the shoe industry. Precisely, the marketing communications strategies for Adidas and Nike have been very competitive in the current days. Based on research, it has been identified that addidas and Nike brands have had intensive marketing communication strategies in modern days. The effective marketing strategies adopted by these two brands have led to their presence in the global market. It has been identified that, these two brands have been very conscious in monitoring the changing demands of consumers as well as the changes in market trends in the concepts of advertisements. Based on these concepts, it’s very essential for the C&J Clark International Ltd to emulate the strategies adopted by addidas and Nike(Kiley 2005)

2.0 Market and Literature review

Market analysis of sports and foot wear industry has shown that Addidas and Nike are enjoyed overwhelming success and dominance in the market. In this case, Nike is actually the market leader in the industry, where it enjoys more than 31% of global footwear market. On the other hand, addidas is the second market leader, whereby it enjoys a market share of 20%. Importantly, the global market of sportswear and footwear has been strongly dominated by these two companies. The competition of these two giants is very evident through there stiff competition and extensive adoption of efficient marketing strategies. Research has showed that, the brands of these two companies are very one-of-a-kind and have penetrated in all corners of the global market (Kiley 2005)

3.0 Research methods

The research study carried on the footwear and sportswear industry entailed both qualitative and decimal methods. Based on the research, both primary data collection methods as well as secondary data collection methods were adopted.

3.1 Primary Sources

In the case of primary data collection, the following methods were adopted. Firstly, interviewing was extensively applied whereby the public were involved. In relation with this, both structured questions and unstructured questions were used in the interviews. Based on this phenomenon, the public were extensively questioned about their perceptions on the conducts of Addidas and Nike. Issues of pricing, promotion, trade fairs and sponsorship offered by the companies were also question (Neumeier 2006).

On the other hand, attending was also extensively adopted as a method of data collection. In relation with this, the researchers were keen in perceptive the advertisements of Nike as well as that of Addidas. In this case, media and more so TVs and websites were highly utilized in data collection. A point worth of noting is that, the data collected using the different methods was keenly recorded for further analysis (Kiley 2005)

3.2 Secondary Sources

Significantly, secondary sources of data were a vital source of information regarding the marketing communication strategies of addidas and Nike. With regard to secondary sources, business journals, books as well as the works of other researchers. Literature review was also a significant methodology used in getting relevant information regarding the Addidas and Nike thus making the data collection method efficient and effective (Nash 2000).

4.0 Analysis and discussion
4.1 Marketing communication strategies and mix for Nike

Nike, Inc. is a US based sportswear company; whereby it is the world’s leading supplier of apparel and athletic shoes. Nike is also a major manufacturer of sports equipment; where it enjoyed more than US.6 billion in the fiscal year 2008. A major aspect which has significantly influenced its success has been on marketing and promotional strategies. At present, Nike adopts a number of marketing communication strategies which has led to its overwhelming performance in the market. In this case, research and analysis of Nike marketing and communication strategies has shown that, the company has been healthy to adopt very efficient and effective strategies. This is related to its admirable performance in the market (Kiley 2005)

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An advertising and marketing manager is often a hybrid position between the two disciplines. Many corporations combine the advertising and marketing teams and place a manager in charge of both departments. Since advertising and marketing go hand in hand, an advertising and marketing manager usually has a strong background in both areas.

Most of the time an advertising and marketing manager is not only responsible for managing staff, but is heavily involved in strategic developments. Within a corporation, this manager is involved with developing an overall marketing and advertising plan while managing apiece task through execution. This might be accomplished by using in-house staff the advertising and marketing manager oversees. Alternatively this might be done through an outside advertising bureau or marketing services company for which the advertising and marketing manager is responsible for hiring and overseeing.

As a part of the advertising and marketing plan and strategy, this manager often decides the budget, the type of medium, and determines the most effective way to reach the target audience.

The advertising and marketing manager usually has ties to the income department to ensure efforts coincide and that revenue is gained.

—Carl Demers—

Marketing is an old time service and integral part to any business field, whether in the service or solid products industry. In olden days people used to display their items for understanding in the market place and no matter how easy this looks it is a clear form of marketing because it draws the attention of the buyer to the commodities. Other business people opted to make signs on their doorsteps or entry to their selling points to notify clients of the availability of certain commodities in their shop or homes. Any keen reader of the bible can become cognizant of the fact that as primeval as the biblical era, there is a mention of “market criers” people hired to loudly shout and vend various items.

Conclusively, the process of marketing has been around for various centuries, and it has notably grown over these centuries.

Initially, the process of marketing was carried out by the owners of the businesses. However, as technology has advanced, marketing has become an autonomous branch in the business industry with businesses investing millions of dollars annually into their marketing endeavors, in order to improve their process of marketing and increase sales. The process of marketing has become a complex process involving technology, art and mass media. The increase of online marketing and the introduction of the World Wide Web and mobile telephony have transformed the process of marketing. One area that uses marketing greatly in the service industry involved in essay writing, essay writing companies require good marketing strategies to market their services to online clients.

Online marketing papers and marketing essays offer the ideal insight into how to carry out an effective process of marketing essays.

There are numerous online papers that handle various topics that deal with the process marketing essays and these might include marketing research papers, marketing dissertation, marketing thesis, and marketing term papers. All these papers are plain for researchers, students, educators, and people in the corporate world as well as anyone that might be interested with the field of essay marketing in general. Anyone with online access can easily purchase marketing papers online or review marketing sample papers provided by sites that offer services on online writing.

Anyone reviewing the process of marketing essays is most likely to encounter the marketing mix which consists of the famous 4 P’s which make up the mix that constitutes the process of marketing essays. This process of marketing essays adopts the conventional marketing model used with any other products or services. The mix’s 4 P’s that make up the essay marketing process denote the product, price, place and promotion. The first P in the process of marketing essays denotes the service or physical product to be offered for sale. Under this P the seller should think about what the clients desire and thereafter accommodate the products accordingly in order to sale-features to think about on essay marketing might include originality, promptness and confidentiality. The second P of the process of marketing essays denotes the price, and with regard to this the marketer has to ensure that the price provided will be deemed befitting with regard to the value that the essays offered to the customer or buyer.

Under this consideration of the process of marketing essays there is a need for the seller to price his/her services in essay writing appropriately. The third P in the process of marketing essay denotes the place. Under this P’s consideration the client is supposed to make the essays acquirable to the clients through appropriate distribution channels and in the rightful time that will satisfy their needs as a way of enhancing sales. Finally, the last P stands for promotion within the process of marketing essay. The service bourgeois has to make the clients aware of his service supplying through advertisement as a means of essay marketing under the four P’s. A clear use and implementation of the four P’s creates successful marketing mix that can enable sales. Want to preview more on marketing essays? Visit our site for great marketing papers.

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There are a lot of things that you should know in order to be successful in network marketing. One of these is identifying the qualities that you have to possess in order to emerge successful in network marketing. Aside from this, you also have to integrate these qualities for you to comprehend why you have to possess those qualities. For starters, these qualities have something to do with network marketing because your attitude can cause a great impact on how you will be managing your company. This also reflects your professionalism. When people see you as a professional, your integrity can increase as far as your prospects are concerned.

One of the traits that you need to possess before you do network marketing is persistence. This can greatly help in your network marketing because managing a business is no joke.

Therefore, enduringness drives you not to give up easily on a tough task that you have to do to sustain your business. This can also help you in network marketing when you need to persuade your prospects into having a partnership with you.

Another trait that you need to possess to be successful in network marketing is being sociable to many types of people. This does not only mean that you have to be friendly to the ones that you have just met. This also means that you should have sufficient knowledge to determine what you have to state at the right moment. Properly connecting with the people around you can lead them into wanting to speak to you more. When this happens, you acquire a level of trust from them. However, you might need to give them some trust as well to form a mutual relationship with them. In that manner, it will be easier to relate with them, thus making them easier to persuade when you need to do a correspondence with them.

Aside from these qualities, there are more that you need to learn and master. However, learning might take some time and experience. Aside from this, you might also have to undergo a period of trial and error. Therefore, you should not be afraid of committing mistakes while taking care of different concerns regarding your business. For these mistakes to be helpful, you should think about them as learning points that you can work on in the future. In that manner, you can develop your managing skills even more. This can lead you closer to your success.

Marketing is not an simple thing to move forward with. You have to be dedicated to the craft, learn a variety of new things, and make sure that you’re flexible. Flexibility is the key to moving forward, because if you’re not flexible, you’ll cave in when milestones seem too hard to reach. It’s important to rise up and make sure you’re focused on the hard times, because when the simple times come through, you’ll neglect to appreciate the simple times. Day one will be difficult, but if you move forward with ease, you’ll eventually see major strides in your business.

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